Oriol Pastor studied economics and postgraduate studies specializing in the cultural industry. He co-founded MIRA Digital Arts Festival in 2011, of which he is the director. In 2017 he founded Eventtrade, a market that allows the exchange of production materials between cultural organizations and the creative industry. In 2019 he co-founded Ideal Barcelona, the first digital art center in Southern Europe. In 2020 he founded Landscapes, an agency representing digital artists as well as producing and curating immersive audiovisual experiences. He is currently the curator of Llum Bcn (Barcelona's Light Arts Festival). He previously worked for Accenture, Deloitte, and Pirelli, and taught on event management, planning, and strategic thinking in the cultural field, as well as advising public institutions.